MOI Charlottesville Showroom
smbw incorporated product lines to create an harmonized yet functional office space where clients can experience the products in action
Located in the Apex Plaza near downtown Charlottesville, the new MOI showroom provides a warm, welcoming space for clients to explore products and collaborate, while increasing MOI’s visibility in the community. This location focuses primarily on solutions for the education and healthcare sectors, while continuing to support the core corporate sector.
Furniture Supplier
Market: Corporate
Location: Charlottesville
Size: 2,500 SF
Year Completed: 2025
APPROACH
Recognizing that ever-changing product lines would influence the space’s aesthetic, the design team chose to preserve the existing blank canvas while adding warmth through the use of wood tones and colors inspired by the Blue Ridge Mountains.
MEASURING OUTCOMES
The MOI Charlottesville showroom has emerged as a dynamic, client focused environment that reflects the brand’s commitment to innovation and workplace strategy. The space showcases a range of flexible settings that support collaboration, focus, and client engagement. Since opening in 2025, the showroom has strengthened MOI’s ability to connect with clients through immersive experiences, fostering meaningful conversations around design and workplace solutions.
