Virginia Commonwealth University – Technology Store
At the heart of Virginia Commonwealth University’s campus, blocks away from the VCU Bookstore and Siegel Center, the new VCU Technology Store will become the center for student technology needs. Finding its home in an existing building, the store will inject new energy to this area of campus: using lighted perforated metal panels to clad the existing building, it will become a distinctive, glowing box on West Grace Street. In similar fashion, a glowing resin cashier desk anchors the retail space and is the central point around which customers browse and shop for computers and accessories. The interior is streamlined in white to allow the merchandise to be the focus, while also creating an intuitive and unique experience for the customer.